Overview
Flossbar is a dental care startup dedicated to making oral health more accessible through an innovative B2B model, bringing dental care providers directly to offices. Additionally, Flossbar offers a direct-to-consumer model by utilizing unused dental offices for on-demand appointments, providing convenience and flexibility.
Our Approach
When Flossbar approached us to create their new logo and branding, we embraced the challenge of visually capturing the essence of this millennial-focused brand.
We designed a strong, simple logotype accompanied by an adaptable icon. This scalability allows Flossbar to explore other service extensions like Earbar, Medbar, and Eyebar.
To reflect Flossbar's refreshing approach to oral health, we used a range of cool tones exuding cleanliness, friendliness and freshness. The robust yet simple type system ensures clear communication.
Impact
The new identity helped Flossbar communicate its service model with more clarity and confidence across both office partnerships and consumer-facing touchpoints. The flexible brand system created a foundation that could support future service extensions while making dental care feel more approachable, modern, and easy to understand.
*Flossbar looks different today.
