Our Approach
For the 2021 iHeartRadio Jingle Ball, we knew that we wanted to push the boundaries of what iHeart had done before. Our idea was to respect Jingle Ball’s heritage while pushing the brand. To accomplish this, we took inspiration from our past events, Pop art, and Modernism. We brought in some holidays elements with a simple and playful twist.
The result is a whimsical holiday environment featuring flat/textured illustrated trees, ornaments, presents, among other little illos. We paired that with a versatile typography system and created a look that reflects the spirit of the holidays and the magical gift-giving event of live music.
