Overview
iHeartRadio Fiesta Latina is America's only bi-lingual, bi-cultural music event. Fiesta Latina honors Hispanic heritage with a non-stop celebration of Latin culture and music. With performers, including Pitbull, Jennifer Lopez, Enrique Iglesias, Marc Anthony, Nicky Jam, Camila Cabello, & more.
Our Approach
The task was to rebrand/refresh the iHeartRadio Fiesta Latina event, which has had its general look since 2018. We wanted to make sure that the new look felt like an evolution of what came before it.
We went from a dark and complex look to a bright and minimal one. Our focus was to honor the rich Latin American culture by highlighting the artists in a clear space and using textures, multicolor glass elements, type, and subtle pops of color to reinforce our focal point.
