Overview
Flossbar is a Dental Care startup that aims to make oral health more accessible by bringing a team of dental care providers to your Office on a B to B model. Flossbar also provides a direct-to-consumer model by renting out unused dental offices to set on-demand appointments with their customer at their convenience.
Our Approach
We were excited when Flossbar approached us to create their new logo and branding. Flossbar is a millennial brand, and it needed to speak that language visually to serve its customers a better experience.
We delivered a strong and simple logotype with an icon to go with it. The company wanted to explore other products and services (Such as Earbar, Medbar, Eyebar, etc.) so, we kept the icon simple and easily scalable.
Flossbar has a refreshing approach to health, and we wanted to capture that in the color palette by using a range of cool tones, colors that exude cleanliness and freshness. We also provided a robust yet simple type system that supports our goal to always communicate clearly.
*Flossbar looks different today.
